Dive into SMR Days’ new collection. Resort 2023 channels the brand’s signature sunshine spirit, with a curated wardrobe of considered pieces that make getting dressed a breeze. This is clothing designed for going places, at home or away. Defined by an easy, barefoot elegance, soft tailoring, mix-and-match sets and languid shirting evoke a feeling of wanderlust. Alongside breezy beach-ready textiles, the collection evolves into more robust, thick cottons and super-soft wools that can shift seamlessly from warm days to cool nights.
The ultimate modern resortwear, each piece is meticulously crafted and lovingly designed with simplicity in mind. Nothing is unnecessarily complicated; the throw-on- and-go attitude leaves room for adventure. Your destination? Anywhere.
SMR Days signature pieces take their place alongside new designs in a pared-back
palette of navy, white and ash. Shots of vibrancy are added courtesy of sun-bleached
ochre and textured blue and white check. Intricate, chikankari hand-embroidered sea
horses and painterly fish prints brand bring a spritz of levity to wear-forever staples.
The new collection is available on SMRDays.com, and in stockists worldwide.
To celebrate the collection’s arrival, a series of ephemeral stores will open over summer
each location encapsulating the escapist mood of the label, including Ibiza, the Greek Islands, and upstate New York.