We built SMR Days with sustainability at its centre

Our clothes

We’re also working with an entirely new fabric this season – bamboo flax, a semi-sheer fabric which feels a bit like silk, created from sustainable bamboo and the waste of linen and cotton production. All of this takes a little longer, but we think it’s worth it.

Our ethics

A sense of community

From bandhani and ajrak dyeing to intricate kantha embroidery, these techniques are centuries old, and we want to help keep them alive – as well as bringing you beautiful details you might not have seen before.

Our packaging