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      New Season

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      From SMR Days with Love

      We have curated a gallery of photographs by the world’s best image-makers for you to send on as digital postcards to your loved ones.

      SEND A POSTCARD

      Postcards: Dungeness, United Kingdom

      VIEW POSTCARD

      Postcards: Cefalù, Sicily

      VIEW POSTCARD

      Postcards: Paros, Greece

      VIEW POSTCARD

      • We have curated a gallery of photographs by the world’s best image-makers for you to send on as digital postcards to your loved ones.

        SEND A POSTCARD

      • Postcards: Dungeness, United Kingdom

      • Postcards: Cefalù, Sicily

      • Postcards: Paros, Greece

      • About
      • About US
      • Sustainability and Ethics
      • Contact Us

      Sustainability and Ethics

      About Us

      Contact Us

      • About
        • About US
        • Sustainability and Ethics
        • Contact Us
      • Sustainability and Ethics

      • About Us

      • Contact Us

      Spring 2022

      HAS ARRIVED

      Words : Jack Moss Photography : Rudi Geyser Styling: Dan May

      SMR Days
      designed to travel.

      Introducing the SMR Days Spring 2022 collection, which builds on the foundations of the label: a complete warm-weather wardrobe made for wherever in the world you find yourself this summer – in the city, on the beach, immersed in nature. It is clothing designed to travel, to be on the move, to be mixed, matched and easily packed, in colours and textures inspired by our own journeys around the world.

      It is in this nomadic spirit that we arrange our own summer, transporting SMR Days to cities and countries that reflect the escapist mood of the label, with a series of ephemeral stores and pop-ups. Among them: Ibiza, the Greek Islands, upstate New York, as well as pop-ups in Harrods and Joseph in London, the home city of the label. Each gives a taste of how we like to spend our own summers, and the outfits we put together once we’re there.

      Bakoven Shirt in Yellow & White £230
      Hiri Short in Sand & Yellow £255
      Bakoven Shirt in Yellow & White £230
      Wittering Jacket in Yellow & White £300

      The collections themselves
      evolve the mainstays of the label,
      this season rendered in a rich
      new palette – from warm sand
      and ocean blue, evocative of surf
      and swim, to undercurrents of
      turmeric, saffron and ochre.

      Bakoven Shirt in Sand & Orange £300
      Paloma Shirt in Sand & Yellow £300
      Jumeirah Trouser in Sky £230
      Bakoven Shirt in Rose £320 COMING SOON

      Tie-dye, in vivid shots of pink and yellow, encapsulates the season’s easygoing mood.

      Malibu Trouser in White & Blue £215
      Holbox Shirt in White & Blue £210
      Ornos Tunic in White & Blue £210
      Holbox E Shirt in Sand £395

      Indian craft is once again celebrated: woven ‘tangalia’ patterns and hand-spun herringbone linen adding new layers of texture, while chikankari, a type of embroidery done by hand in a meticulous process which takes days to complete, adorns a series of limited-edition pieces.

      These are created alongside charitable organisation Sangraha, which ensures these skilled craftspeople receive individual pay and a safe and ethical working environment.

      Tulum Shirt in Scarlet £320 COMING SOON
      Praa Sands Jacket in Flame Multi £235 COMING SOON
      Malibu Trousers in Flame Multi £235 COMING SOON
      Praa Sands Jacket in Flame Multi £235 COMING SOON
      Bakoven Shirt in Rose £320 COMING SOON
      Mancora Shirt in Rose & Sand £210
      Tulum Shirt in Scarlett £320 COMING SOON

      The pieces themselves each take their name from our favourite beaches, from the rocky shores of Britain to far-flung destinations around the world, the individual design reflecting each locale’s unique mood. Evolving and refining our signature pieces in sustainable fabrics like recycled bamboo, hemp and organic cotton – a renewed focus for the upcoming season – these collections see a focus on lightweight, easy silhouettes, where pieces can be mixed and matched for easy packing.

      A day to evening mood is found throughout the collections: airy shirts, shorts and swimwear nod to laid-back days by the water, while signature relaxed tailoring, workwear-inspired jackets and silk-like textures can be dressed down or up.

      Jumeirah in Pink & White £280 COMING SOON
      Wittering Jacket in Pink & White £300 COMING SOON

      The first drop – our Spring 2022 collection – has arrived, in stores worldwide and on
      SMRDays.com.
      A dedicated space in London’s Harrods menswear department marks the first Summer shop of the season, open now.

      Paraiso E Shirt in White £395
      Leeward Short in Pink & White £240 COMING SOON


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      Send a Postcard

      Show someone you care. All you have to do is type in your details below –and the details of the loved one – and hit send. We’ll do t

      To:

      From:

      Message:

      No Thanks

      By submitting your email, you indicate your consent to receiving newsletters and information on our services from us. View our Privacy Policy

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