SMR Days
designed to travel.
Introducing the SMR Days Spring 2022 collection, which builds on the foundations of the label: a complete warm-weather wardrobe made for wherever in the world you find yourself this summer – in the city, on the beach, immersed in nature. It is clothing designed to travel, to be on the move, to be mixed, matched and easily packed, in colours and textures inspired by our own journeys around the world.
It is in this nomadic spirit that we arrange our own summer, transporting SMR Days to cities and countries that reflect the escapist mood of the label, with a series of ephemeral stores and pop-ups. Among them: Ibiza, the Greek Islands, upstate New York, as well as pop-ups in Harrods and Joseph in London, the home city of the label. Each gives a taste of how we like to spend our own summers, and the outfits we put together once we’re there.
